• Name recognition
• Ability to expand easily
• Greater buying power due to mass purchasing
• Start-up training
• Ongoing support of franchise company
• Low start-up costs
• Higher potential for asset appreciation

Statistics support these notions:

• It is estimated that up to 6000 franchise companies operate in the U.S.
• 75 industries use franchising to distribute goods and services to consumers.
• Nearly 50% of all retail sales come through franchising.
• One in twelve businesses are a franchise.
• Average initial investment level for nearly 8 out of 10 franchises, excluding real estate, is less than $250,000.
• Nearly 86% of all franchises opened in 60 industries during the past 5 years are still under the same ownership.
• Over 300 franchises are sold every week. Or… every 8 minutes of a typical week a new franchised business is started.
• 750,000 franchised businesses in the U.S. generate almost $1 trillion each year.
• In 2000, the median gross annual income, before taxes, of franchisees was in the $75,000 to $124,000 range, with over 30% of franchisees earning over $150,000 per year.

But nothing speaks louder than the U.S. Department of Commerce
Seven Year study of Franchise vs. Independent Start-Up Success Rate:

According to the U.S. Department of Commerce, franchise businesses are exponentially more likely to succeed than individual new start-ups, particularly if you look at the figures over a five or seven year period.

According to Department of Commerce figures, after seven years 91% of new franchises are still in business, as compared to only 20% of individual new start-up businesses.